Seguros Oncológicos sells cancer insurance, a sensitive product you sell by explaining well, not by pushing. We built them a clear landing page that lays out plans and coverage, and connected it to search and Meta campaigns that bring qualified traffic into a funnel that actually converts.
The challenge
The product is delicate: people arrive anxious and full of questions, not hunting for an aggressive offer. The previous page crammed everything onto one screen with no hierarchy, and the ad spend brought clicks that never signed up. They needed a landing page that explained coverage calmly and a funnel that walked people through the decision step by step.
What we did
A conversion landing page plus campaign strategy and management:
- A plan comparison with clear coverage and pricing.
- Coverage blocks explained without insurance jargon.
- Testimonials and trust signals placed at the points of doubt.
- A step-by-step funnel down to the sign-up form.
- Google Ads (SEM) campaigns built on search intent.
- Meta Ads campaigns, segmented and with tested creatives.
How we built it
We treated the landing page and the ads as a single piece: the ad’s message continues into the page headline, so no one feels they landed somewhere else. Each plan has its comparison and each common question its answer close at hand, to cut friction exactly where people drop off.
The page loads fast and meets AA accessibility, which matters for an audience broad in age. We measured the funnel step by step, found where users were lost and rewrote those blocks. On the ad side we separated search from Meta, tuned bids and segmentation by cost per lead, and shifted budget toward what truly converted.
Results
With the message aligned between ad and landing page, the funnel started converting better from start to finish. Cost per lead dropped as we refined segmentation and creatives, and sign-ups doubled without raising the budget.
