AutoTech is an auto repair shop covering maintenance, diagnostics and repairs across several car brands. Its customers came by referral and phone; what was missing was a site explaining what they do, for which cars and how to book. We built a website with an industrial look that organizes the services and opens online booking.
The challenge
People looking for a shop are usually in a hurry and wary: they’ve had a bad experience or don’t know what they’ll be charged. The client needed to convey craft and transparency, make clear which brands they handle and let visitors request a quote or appointment without calling. Before this, everything ran through the phone and appointments were written in a notebook.
What we did
Design and build of the site, focused on booking and quotes:
- A service catalog (maintenance, brakes, suspension, diagnostics).
- A list of supported brands to filter at a glance.
- A quote tool with service type and vehicle details.
- A booking system with available days and times.
- Direct WhatsApp contact with a pre-filled message.
- Local SEO for searches like “auto repair shop near me”.
How we built it
The site loads fast despite the shop photos: we optimized formats, deferred non-critical assets and kept the LCP above standard. We meet AA accessibility —contrast, keyboard, labeled forms— so anyone can book without friction. For technical SEO we added local-business structured data, hours and location, a sitemap and per-service metadata. The quote tool and booking connect to WhatsApp and email, so the shop replies with the vehicle’s context and confirms quickly.
Results
The site turned search traffic into real appointments. Online bookings grew steadily, quotes came in better qualified, and the fast load reduced drop-off on mobile, where most contact begins.
